Hype Williams

Full Name:Harold Williams
Born Place: Queen, New York, U.S
Occupation: Film director, Music video director and Screen writer.
Most famous for: Creating R&B music video for example Jay Z Empire State of Mind
Film it directed: Belly and Mothership
Style: A Signature style is used by most of the Williams videos to explore cinematographic images.
Artists who works with Williams: Jay Z, Kayne West, Beyonce etc
Other Work: Williams first develop his Carree by tagging local billboards, storefronts and playgrounds using Hype as his graffiti tag.

Account of their life style: Williams nick name 'Hype' comes from his hyperactive nature while he was growing up. Also Williams being mix raced taught him differences between two cultures.

Jay Z Empire State of mind -Released in 2009



R Kelly I believe i can fly- Released in 1996



Hype Williams creation of high quality of music videos is what I adore the most as it explores more than one ideas. For Example Jay Z Empire state of mind music video includes fast beating tunes which is contemporary and expressive. The use of fast fading pictures in the beginning is in high quality as the music video shares the story of how rich and powerful New York is. The idea of Jay Z becoming superior than buildings and other people shows people like Jay Z are the one who makes New York so popular and attractive.

Director!

For my choice of music video director I have chosen Michael Bay.

Here are two videos' that he has directed previously:

Here are two images of Michael Bay:

Basic information about Michael Bay:

Michael Benjamin Bay was born on the 17th february, 1975. This would make him 36 years old. He is an American film director and also a producer. The films he has famously worked for include Transformers, Armaggedon, Pearl Harbour, Bad Boys and The Rock. Bay started in the film industry when he was just 15. Megan Fox blasted him on the set of Transformers, labelling him 'Hitler'.

Key artists Michael Bay has worked with:

• Meatloaf
• Aerosmith
• Faith Hill
• Vanilla Ice
• Tina Turner
• Lionel Richie

Other work:

Michael Bay was responsible for the advertising side of the launch of Victoria's Secret.

He also advertised the film Transformers, but was blasted for being 'weak' at it.

An account of his lifestyle:

• Michael Bay dated Playboy centerfold Jaime Bergman.
• Ranked #47 on Premiere's 2005 Power 50 List. Previously ranked #54 in 2004.
• Good friends with Ben Affleck.
• Bay considers himself an old-school director.
• 'The Rock' is his favourite of the films he has directed.

My personal response to his work:

I admire the way Bay is not afraid to criticise his and other people's work. For example, 'I love it when people get really mean and call you a 'hack'. It's like, don't they see how well these movies are doing? ' this shows how he has his own opinion and is not afraid to defend his work when he feels it is needed.

I like Bay's style as it is incredibly edgy and he works with some of my favourite bands including Aerosmith. He captures the mood of the song, linking it with the artist's expression in a way that not many others can achieve.





Fast Car by Tracy Chapman

The song is a narravtive tale of generational poverty.Narrator tells the story of her hard life- talks about her father being alcoholic and her mother being jobless. Narrator also tells her story of falling to the cycle of poverty

Fact about the song
-Tracy Chapman received a ground-breaking seven nominations at the 31st Grammy awards.
-In 1989, the album was rated number 10 on Rolling stone magazine's list of the 100 greatest Albums of the 80's
-In 2003, the album was ranked number 261 on the Rolling stone's list of the greatest Albums of all time.

Fast Car is all the time my favourite song which have the most beautiful lyrics.

Bon Jovi - Always

The song 'Always' by Bon Jovi was made in 1994 and is one of my all-time favourite songs and videos. This is because it has a narrative of which draws the viewer into not only listening to the story-like lyrics but watching it become visually respresented as well. It uses tense for effect by flicking from present (a similar-looking version of Jon Bon Jovi holding a photograph of his girlfriend) to past (him actually taking that picture) then back to the present again. Another effective element of the video is when he uses a camera to film him cheating on his girlfriend, which is interesting as it reflects the camera from the previous scene filming the girl he really loves, and the consequences of his actions once he loses her trust. Also, the way the video is ironic is interesting as he reacts terribly when he sees the painting, which is contradictory of how he has done exactly the same thing. Finally, the start and end of the video are similar in the ways that they show him holding the picture, and also they let the viewer see the outside world, at the start a happy place with people playing and colourful flags hanging, at the end a place of destruction and fire, matching his life at the beginning and end of their relationship.