The performance video of 'The Beatles' have all those elements that is needed:
- Most of their fans are girls this is clearly shown in video.
- Even though the stage is plain and less attractive the costumes wore by the band makes the performance stands out.
- The performance shows special bond between the band members.
- The band members are shown well behaved and dressed smartly which suggests they are professional.
- The direct address towards the audiences makes the audiences feel the band is singing just for them. Direct address is personally and emotionally involved in this video.
Things I like about this video
- The singing- as in this video the artists are shown more focus on actually singing than focusing in the camera.
- The settings of the performance- showing how the band completely dominant the entire place.
- Mise-en-scene of the performance is the best!
How successful was the video?
- It was number 1 twice in England 1963.
- Still in the UK this song is the biggest selling single of the Beatles.
- The song was not that popular in USA.
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