Target Audience

The target audience for our music video is teenagers and young adults, in particular girls. We think that they will be able to empathise more with the actress in our video and possibly relate with her. On the poster we have put pictures of things that our target audience would like e.g the perfume. We have also put these things on to represent the sweetness of the girl in our music video. Like Cheryl Cole in the poster our actress is innocent and pretty but as the time passes she becomes more optimistic and aggressive as she is betrayed and fooled by her own fate.